Çalik Denim, a giant player in the Turkish denim industry, appends its signature with Fly Jean collection to Liberty Fairs,
Çalik Denim, a giant player in the Turkish denim industry, appends its signature with Fly Jean collection to Liberty Fairs, which brings together world-renowned designers and brands from around the world with the buyers.
Çalik Denim, holding US West Coast markets in the close-marking, intends to announce its name, with its new, innovative Fly Jean concept, which is assertive in this specific market. Çalik Denim, having communicated with the Liberty fair, talking about its Fly Jean concept and the special collection of 'athleisure' themes prepared in Amsterdam with the fabrics of Fly Jean and the video, has received great interest from the fair management and it further decided to carry out a cooperation project to be launched at the Liberty fair.
As the fair management allocated a special exhibition space different from the standard stands, the special Fly Jean collection of 8 pieces of athleisure style products and the video of this concept was launched.
Fly Jean, to be the new technology of Çalik Denim, which brought to industry the initials through R & D and innovation studies, has taken its place as the first, thanks to its extraordinary lightness, softness and high performance elasticity. Offering authentic look and despite its high elasticity, the structure that always retains its original shape is one of the remarkable features of the fabric. The project, emphasizes how appropriate the Fly Jean fabrics are for “athleisure” style, now draws attention to how comfortable it can be in sport, daily life, even night life. Obviously, it is now much easier to travel with this product that never wrinkles and can be folded enough to fit into an umbrella cover.
Çalik Denim, with this cooperation project realized with Liberty fair, aimed to reach current and potential customers in the US market, mainly in the West-coast (West America) market. However, since the fair attracted considerable interest by the major European brands, it is highly believed that this cooperation project will contribute to the brand in terms of the markets in Europe.