America Talks Blue…

America Talks Blue…

Women's Wear Daily (WWD), which is recognized as an authority on fashion in the US, gave a full page on the interview they made with Mavi's CEO Cüneyt Yavuz on July 31st. In the interview conducted by 

Women's Wear Daily (WWD), which is recognized as an authority on fashion in the US, gave a full page on the interview they made with Mavi's CEO Cüneyt Yavuz on July 31st. In the interview conducted by Vicki M.Young, Yavuz provided information on Blue's priorities in the North American market and the potential for growth in women's wear.  Stating that they expect potential growth in both Turkey and Global Markets, Cuneyt Yavuz, said that the company has sold more than 1 million in North America and 7.5 million globally in the 2016 fiscal year.  

Yavuz, who draws attention to the rapid rise in channels such as Amazon, Zappos, Stitch Fix and Nordstrom.com, as well as world-famous chain stores of Mavi such as Nordstrom, Bloomingdale's, Lord & Taylor, also shared details about the brand's offline and online bi-directional growth strategy.

"Blue continued to grow in times of crisis."

"In the crisis of 2008 and 2011 when everyone was having a hard time, Blue did a pretty good job," said Andreas Kurz in the writing where the remarks of the Guru's of the Denim world took place, one of the consultants of Akari Enterprises company, and former CEO of Diesel USA and Seven for All Mankind.  It is always more advantageous to be a brand located in a lower premium segment in an economic crisis environment which moves away from the upper segment. Moreover, the athleisure flow at that time was quite new on the market and the use of stretch fabric was not as widespread as it is today.  Despite this, Mavi succeeded to become a jean brand preferred by everyone and build-up.

In the news, it was touched on that Mavi, a young and self-renewing brand, is making a special collection with Adriano Goldschmied in 2016, who is known as " the Godfather of Denim", special for the 25th year and that it made the world's famous names such as Elsa Hosk, Barbara Palvin and Lucky Blue Smith face of the brand.

In the interview emphasizing that Mavi is a brand that keeps the bar high and continues to work to reach the better; detailed information like it has 392 monoband stores, 5,500 sales points in 35 countries, 5.7 million loyalty card members and 3.3 million fans in social media, was shared with the readers.

 

 

 

 

 


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